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  • Writer's pictureUjjwal Seghal

Why Independent Travel Agents Should Have a Travel Website

If you are a small independent travel agent, you might think that having a website is not necessary or too expensive. After all, you have your loyal clients, word-of-mouth referrals, and social media presence. Why bother with a website?



The truth is, having a website is not only beneficial, but essential for your travel business in 2024. Here are some of the reasons why:


  • A website showcases your expertise and credibility. A website is your online portfolio, where you can display your travel destinations, services, testimonials, awards, and certifications. It also helps you establish your brand identity and differentiate yourself from the competition.

  • A website attracts new clients and generates leads. According to a recent survey, 74% of travelers research their trips online before booking. If you don’t have a website, you are missing out on a huge market of potential customers who are looking for travel information and inspiration. A website can also help you capture leads by offering newsletters, free guides, or booking consultations.

  • A website enhances your customer service and retention. A website can provide your existing clients with convenient features, such as online booking, payment, itinerary, and support. It can also keep them engaged and loyal by offering exclusive deals, discounts, and rewards for booking online.

  • A website can also help you collect feedback and reviews from your clients, which can improve your service quality and reputation.

  • A website saves you time and money by reducing costs like printing, advertising, and phone bills.

  • A website can also help you scale your business and reach a wider audience without increasing your overhead.


As you can see, having a website is not a luxury, but a necessity for your travel business. A website can help you showcase your value, attract more clients, enhance your service, and save your resources. It can also give you a competitive edge and help you grow your business in the long run.


But how do you create a website for your travel business? You might think that it is too complicated, time-consuming, or expensive.


Fortunately, SoftCloud Travel Technology have created a lost cost and easy to use website builder for travel agents. It's takes days to setup and you don't need any programming or design skills to get going. To put it simply the whole process is Made Easy with SoftCloud IBE


So, what are you waiting for? Start creating your travel website today and see the difference it can make for your business.


Book in a demo of SoftCloud IBE using the below link 🔗




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